Rathlin raw is a premium raw dog food company that makes the highest quality food for dogs that improves and regulates a dog’s microbiome. They source their ingredients from local farmers across NI and have discovered a fresh ingredient from Rathlin island that is a superfood for dogs and is packed with omega 3 - fresh kelp. They also include Taggart’s Salmon oil. By including both superfoods into their dog food brand, their aim was to boost your dog’s immune system, reduce inflammation and safeguard the health of their organs. Their goal: to improve the health and well being of dogs in a natural way.
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RATHLIN RAW AND SILVER APPLES
The challenge that Rathlin Raw faced, was that their product was new and innovative. Raw dog food previously had came with a lot of problems, however our solution was to show how Rathlin Raws product not only diminished those problems, but also created a solution with multiple benefits to it. We focused on the fact that Rathlin Raw’s dog food promoted going back to nature and how dogs lived in the wild. The alternative product on the market is ‘kibble’ which is dried food mixed with flour and water, which is then sprayed with nutrients. Today, there is a growing amount of people who say kibble is not good for a dog’s digestive system as it lacks the proper hormones and even bacteria found in raw dog food that makes the dog’s immune system stronger
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At Silver Apples, we created a marketing campaign to explain to consumers why they should change to this dog food. On top of this, we advertised on social media platforms such as Facebook and teamed up with google ads in order to target their market effectively to reach the most potential clients.
We specialise in marketing technology and are experts in shopify so we were able to tap into this expertise as and when needed in order to build the perfect marketing strategy for Rathlin Raw